June 2010
2 posts
Test It First...
Referring to the “11 simple ways to improve your DM effectiveness” article, point four is, from my experience the most undervalued and overlooked step within in the DM process.
But it’s also one of the most complex phases, with so many aspects to consider.
More than often there is no additional time or budget allowed for testing, which is a pity as there is so much to be gained by doing so,...
11 Simple Methods to Improve Your Direct Marketing...
Before you execute your next direct marketing initiative consider the following checklist. Interrogating your task against each of these points will improve your chances of direct marketing success, which contributes to improved sales activity, job satisfaction, performance bonuses and career progression. You will improve your thinking, the briefs to your direct marketing creative agency and the...
April 2010
1 post
March 2010
5 posts
Michael Griffith asks: Are YOU getting the best...
One wonders if it’s actually possible to have a symbiotic relationship given the raised eyebrows and screwed up faces when ever one mentions the word mailhouse. Generally there is an undertone of tension between client/agency and the mailhouse. Why is this so, cause it sets up a culture of blame? Hence when things go wrong the first thing that happens is everyone points the finger and blames...
Environmental sustainability through Direct... →
The UK DMA is now offering accreditation for complying with sustainability standards. This will mean a serious reduction in wasted paper and the use of recycling. How important is that is to New Zealand, can we make an impact?
1 tag
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Join to be the info you need.
2009 RSVP and Nexus winners →
December 2009
1 post
Richard Penny wonders: why are B2B marketers slow...
As B2C marketers are all in a lather about Twitter, Facebook and the marketing revolution that is Social Media, us B2Ber’s have been much less quick to wade in.
Are we an inherently conservative bunch, are we scared, or are we just waiting till we’ve worked out how to use it properly?
Perhaps for many of us it is a combination of all three, but as long as our target audience remain...
November 2009
10 posts
Can direct agencies really come up with the 'big...
Ten years ago, the notion that direct marketing would be commanding the respect of its advertising counterparts was about as unlikely as a black US presidential candidate getting elected. How times change. In the year that Barack Obama was sworn into the White House, could the world of advertising finally be ready to embrace as an equal the discipline that it once thought of as its embarrassing...
Inspiration from some of the world's best in... →
Dramatising the power of adding Direct Mail to...
Background Many marketers have been moving budget from Direct Mail into digital media because online is cost-effective, flexible and effective. But exciting research from Royal Mail has shown how much more effective digital can be when it is used in tandem with mail. In fact, ROI can increase by as much as 62%. Idea The brief was to dramatise the power of adding Direct Mail to Digital. So,...
Wayne Picks view on creativity in New Zeland...
Matt Scott thinks it's worth taking the time to...
With data becoming the new cool, there has never been a more important time to make its interpretation as useful as possible. As a self proclaimed chart perfectionist at the agency, nothing concerns me more than the need for endless PowerPoint, when a well thought through design, using key insights can get the point across in a compelling and engaging way in a fraction of the time.
Okay, so my...
Code of Practice for Direct Marketing in New... →
RSVP and Nexus Awards 2009, 26th February 2010 ... →
Click to find out more…
October 2009
1 post
