Richard Penny wonders: why are B2B marketers slow to jump on the Social Media bandwagon?
As B2C marketers are all in a lather about Twitter, Facebook and the marketing revolution that is Social Media, us B2Ber’s have been much less quick to wade in.
Are we an inherently conservative bunch, are we scared, or are we just waiting till we’ve worked out how to use it properly?
Perhaps for many of us it is a combination of all three, but as long as our target audience remain predominantly aged between 30 and 60, the best Facebook page in the world can only make so much difference…
After all…”if a tree falls in a forest and no one is around to hear it, does it make a sound?”
There is no doubt Social Media’s time in B2B will come, but it will certainly take a little longer and it might just look a little different.
Daniel Flamberg offers his thoughts on this in his latest blog on imediaconnection.com http://bit.ly/7SZuUU
Welcome to the Direct Marketing Network (DMN) a newly formed Special Interest Group from the New Zealand Marketing Association, aiming to inspire business success through best practice in the disciplines of direct marketing.To see more from the Marketing Association go to
Marketing Association
Or to see more from the Direct Marketing Network go to
Direct Marketing Network
Launched at the end of 2008, the DMN’s mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice direct marketing, while protecting the interests of consumers.
The DMN’s objectives are to:
Promote a community where marketers can tap into innovative and successful direct marketing initiatives and the people who created them.
Present direct marketing learning opportunities that enhance marketers’ ability to produce better returns from their marketing spend.
Identify and recognise talented individuals within businesses, who are using direct marketing as a key driver to business success.
Build the trust and confidence of the New Zealand public by promoting regulatory services and marketing advice that encourages best practice, targeted and relevant direct marketing activities.
Over the coming year we will bring you practical examples of some of the best direct marketing activities, ways to improve your ROI, and opportunities to get together and share ideas with other marketers and leading industry experts.
Who is on the Direct Marketing Network Executive?
Hamish Travers, Twenty (Chairman)
Matt Cowie, Datamine
Sheena Ewing-Brown, AMI Insurance
Michael Griffith, Marketing Impact MessageMedia
Richard Penny, Fuji Xerox
Wayne Pick, Rapp
Matt Scott, DraftFCB
Fiona Woolley, New Zealand Post
Paul Sutherland, Kinetic121
This Blog is just one of the ways the DMN connects with the wider industry, highlighting the best work in New Zealand and overseas, essential and events for direct marketing professionals, along with some interesting opinions from the industry's leading practitioners.
